Generative AI Adoption in Advertising 2025
Tags: Statistics, Trends
TL;DR
- Generative AI tools (e.g., LLM‑based chatbots) are being used at scale by almost 90% of agencies, brands, and publishers.
- Copyright and training‑data legality remain unsettled, driving contractual and IP risk.
Why it matters for HK marketers: High usage makes genAI a competitive necessity, but IP and data rights must be managed in briefs and contracts.
Where it’s used
- Creative production: Rapid image, video, and copy generation for ads and variants.
- Ops acceleration: Summarization, ideation, schema creation, and workflow assistance.
Risk hotspots
- Copyright & fair use: Ongoing U.S. litigation over training on copyrighted content; publishers are striking paid licensing deals.
- Vendor contracts: Clarify indemnities and whether inputs/outputs are used to train shared models.
Almost 90% of agencies, brands, and publishers report using generative AI tools at scale.
So what for marketers
Adopt genAI where speed-to-creative matters, but lock down IP warranties/indemnities and opt-outs from model training in SOWs and MSAs.
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