Hong Kong AI Ethics Guidance
Tags: Regulatory
TL;DR —
- The Framework (rev. 1.1, June 2023) added PCPD’s AI ethics guidance as a reference.
- Complements the Data Privacy principle and PDPO DPP1–DPP5 within the Framework.
- Serves as a privacy-centric touchpoint during strategy and planning.
Why it matters for HK marketers: PCPD is the privacy regulator, and its AI guidance shapes acceptable data use in marketing AI.
How it fits the Framework
- Added as a reference in Section 4.1.1.2 and listed in Appendix E in earlier revisions.
- Supports organisations in embedding privacy considerations when formulating AI strategy and practices.
Referenced in Framework revision 1.1 (June 2023).
So what for marketers
When AI projects process personal data, cross-check practices against PCPD’s guidance alongside PDPO DPPs before proceeding to development or procurement.
← Back to Knowledge Base