SEA and India Regulatory Awareness by Domain 2026 Tags: Statistics Domains Assessed Privacy & Data Protection — collection, storage, sharing, deletion of personal data.Advertising & Content Standards — advertising rules, endorsements, children’s advertising, restricted categories.E-commerce & Consumer Protection — fair trade, transparency, consumer rights online.Cybersecurity & Digital Platform Regulation — system security, content responsibilities, platform accountability.AI & Emerging Technology — responsible use of AI and new technologies. Awareness Levels (high-level highlights) Privacy & Data Protection: highest awareness at 47%.AI & Emerging Tech: lowest awareness at 19%.Average awareness of in-force regulations: 39%.Average awareness of draft/voluntary regulations: 16%. Interpretation Awareness is highest where business risk is highest (enforceable privacy laws across all seven markets).Awareness lags in newer domains, especially AI governance, where many requirements are still guidelines or under development. Market Context Example India: The DPDPA was notified in November 2025 and is being implemented in phases through 2027; awareness stands at 44% despite core provisions (e.g., consent, privacy notices) not yet in force. E-commerce regulation awareness is 47% in a market where online retail is <8% of total retail but growing 27% YoY. Implications Companies must expand beyond privacy to build literacy in advertising, e-commerce, cybersecurity, and especially AI as updates roll out concurrently across the region. Related pages:ai-governance-rollout-sea-india-2026the-regional-regulatory-forecast-2026-iab-seaindia Sources:2026-IAB-SEAIndia-Research-The-Regional-Regulatory-Forecast.pdf ← Back to Knowledge Base