Fragmented Regulatory Ownership
Tags: Trends
TL;DR
- Responsibility is often shared across functions with unclear points of contact, and many owners sit outside the region.
- This fragmentation delays decisions and weakens frontline understanding.
Why it matters for HK marketers: Clear, in-region ownership accelerates greenlights on regional media, data, and creative tactics.
Who is involved vs who is accountable
- Involved functions: 67% Legal/Policy/Privacy; 48% Leadership; 31% Product/Tech/Data; 24% Marketing; 18% Finance/Operations.
- Ultimate accountability: 52% Legal; 31% Leadership; 7% Tech; 4% Marketing; 2% Operations; 4% unsure.
Structural gaps
- Don’t know who to ask: 27% of respondents.
- No owner at all: 8% of companies.
- Shared ownership model: 38% (vs 33% dedicated legal/compliance; 9% none).
- Proximity issue: 56% of responsible roles sit in global functions outside SEA+India; only 9% focus on a single domestic market.
27% don’t know who is responsible for helping them apply regulations.
38% of companies share responsibility with no single owner.
56% of accountable roles are based outside the region.
So what for marketers
Name a single regional owner with SLAs for guidance and escalation; align product, marketing, and legal through defined RACI and recurring enablement.
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